Spectrum.Life supports 1,250+ companies in their health and wellness strategies. We support Employers, Universities and Insurers in looking after the mental health and wellbeing needs of over 1,000,000 users.

We are a healthcare company first. We focus on clinical efficacy and outcomes as our prime responsibility. We do this by providing or enabling best-in-class services, delivered by fully accredited, experienced professionals through our in-house built technology.

Our mission is to build a team to enhance and deliver our digital and onsite wellness to companies and employees around the world.

ROLE BRIEF

We are seeking an innovative Marketing Manager to promote our company's brand and services. In this role, you will be optimizing our marketing strategies, managing the marketing department's budget and staff, as well as preparing forecasts.

To ensure success, you will need extensive knowledge of marketing strategies and the ability to identify new business leads. An outstanding marketing manager will be someone whose expertise translates into increased brand awareness and deal volume.

RESPONSIBILITIES:

  • Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments
  • Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration
  • Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies
  • Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics
  • Partner with email, performance marketing and web teams to design, test and evolve lead nurturing tactics.
  • Working in partnership with the creative team, develop creative briefs and guide creative direction to meet objectives for all advertising and public-¬≠facing communications, including print, digital, and video assets
  • Conceptualize and execute on multi-channel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels
  • Manage content and updates for customer and internal touch points, establishing budget guidelines, participating in events, documenting business processes, and providing additional sales support
  • Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads
  • Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly
  • Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets

REQUIREMENTS:

  • Excellent written and verbal communication skills
  • Proven experience developing marketing plans and campaigns
  • Strong project management, multitasking, and decision-making skills
  • Metrics-driven marketing mind with eye for creativity
  • Experience with marketing automation and CRM tools

DESIRABLE:

  • Proficiency with online marketing and social media strategy
  • Proven experience designing interactive applications and networking platforms
  • Willingness and ability to travel
  • Established press and media contacts.
  • Passion for health and wellbeing.

WHAT ARE THE BENEFITS OF WORKING AT SPECTRUM.LIFE